Business Model
The evolution of video and news production for web, mobile and television.
SoMedia is enabling business and news partners across North America to capitalize on the huge demand for low-cost, high-volume and professional video content. Using cloud-based production platforms to streamline and simplify video production, SoMedia provides technology-first solutions for broadcast news and media publishers, cable TV stations, and enterprise-level web services partners.
Thinking outside the box of traditional video production, SoMedia is guided by three main principles:
- 1Video and news production can be defined.
- 2Technology is the key to providing globally scalable video production services.
- 3There is a massive and underutilized global workforce of video professionals that can be organized and then deployed on demand.
Video and News Production Can be Defined
Traditionally video and news production has been a hands-on process that required significant investment in equipment, creative expertise, and production resources. As a result, producing professional video has always been complex and not scalable. SoMedia has built its business model around the concept that the production of both business and news video content can be defined and requirements standardized in order to produce original and engaging video at scale.
Technology is the Key to Global Scale
Leveraging cloud-based computing concepts and technologies, and Software-as-a-Service (SaaS) delivery models to scale and streamline processes, SoMedia delivers on-demand news and video production services across North America (and soon globally). By focusing on process management and quality control, SoMedia is able to harness a distributed workforce on a project-by-project basis that allows the production of video content anytime, anywhere.
Massive Underutilized Global Workforce of Video Creators
SoMedia has built its business and platforms to manage a massive and underutilized global workforce of videographers, video journalists, filmmakers, editors and producers. A local workforce of talented video creators is available everywhere and has the skills, equipment and capability to produce professional video and news content. SoMedia currently manages a distributed network of more than 2,500 video production professionals.
