Posts tagged with "advertising"

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after ...

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after ...

In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV...

As the advertising industry sizes-up the value of branded Web video, the nascent medium provides "residual value," something not found in television a...

David Karp has focused on expanding Tumblr Inc.’s network of free bloggers for the past five years. Today, 55 million of them are posting text, ...

The deal with the producer of online comedy videos includes collaboration with two Turner brands, TBS and Adult Swim, on both content and advertising ...

TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin understanding the importanc...

TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importanc...

With nearly 9 million video-on-demand transactions performed in 2011, the potential to monetize that content is huge. But a paucity of working dynamic...

BBC Worldwide is extending its relationship with social, online TV site Viki. Through its BBC Advertising arm, the BBC will be pooling together ad inv...

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For ex...

BBC Worldwide, the commercial arm of the BBC, today announced an extension of its relationship with social, online TV site Viki. On the heels of a str...

Brian Sugar and his wife, Lisa, have built a women’s media and e-commerce empire that grew out of the company’s flagship celebrity site, P...

Brian Sugar and his wife, Lisa, have built a women’s media and e-commerce empire that grew out of the company’s flagship celebrity site, P...

Brian Sugar and his wife, Lisa, have built a women’s media and e-commerce empire that grew out of the company’s flagship celebrity site, P...

Although a vast majority of professionally produced video is watch  a PC, the Xbox has emerged as the second most widely used viewing platform, besti...

In the 1950s, before the introduction of advertising breaks in TV, the single-sponsor model was the predominant means of funding a television program....

Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge &#...

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in ...

Last week YouTube threw a glitzy party, designed to get advertisers to move their money from TV to the giant video site. Is it working? Capstone analy...

Mediassociates’ Ben Kunz thinks that video advertising isn’t any different than TV spots and that publishers need to find ways to regain t...

As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at help...

Dish Network Corp. released a feature on its digital video recorder Thursday that automatically removes commercials from shows aired by major broadcas...

Brands across multiple industries are seeing more customers respond to online video than ever before, according to the latest report from research fi...

Brands across multiple industries are seeing more customers respond to online video than ever before, according to the latest report from research fi...

Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser, dur...

CBS Inerative's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc ...

The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, ...

http://www.reelseo.com/video-advertising-complement-tv-ads-research/...

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more ...

Even though Facebook’s IPO roadshow video was a mostly touchy-feely affair with videos of friends have coffee and babies blowing out candles, th...

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people w...

Facebook has released its “retail roadshow video,” encouraging more than just bankers to get in on Facebook’s stock, but speaking t...

Facebook has just released the promotional video for its pre-IPO roadshow. It’s split into five parts covering Facebook’s mission, product...

Major internet video platforms including YouTube and Yahoo have just finished making aggressive overtures to Madison Avenue, trying to steal away a po...

Web video is supposed to disrupt cable TV. And maybe it will, one day. In the meantime, the cable guys are doing just fine. Here’s a proof point...

Web video is supposed to disrupt cable TV. And maybe it will, one day. In the meantime, the cable guys are doing just fine. Here’s a proof point...

Web video is supposed to disrupt cable TV. And maybe it will, one day. In the meantime, the cable guys are doing just fine. Here’s a proof point...

Web video is supposed to disrupt cable TV. And maybe it will, one day. In the meantime, the cable guys are doing just fine. Here’s a proof point...

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I’m going t...

Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a vi...

Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a vi...

Vibrant Media is probably best-known for its in-text advertising, but it has been expanding its lineup of ad units. The latest edition is something it...

Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly imp...

http://www.reelseo.com/advertising-major-concern-online-video-consumers/...

Vungle, a new company that wants to help mobile developers market their apps through video “trailers,” has just raised an enormous $2 mill...

The video ad business is growing quickly. Mobile ads, even more so. And if you combine the two? You get Vungle, a barely hatched startup that just rai...

The video-ad business is growing quickly. Mobile ads, even more so. And if you combine the two? You get Vungle, a barely hatched start-up that just ra...

http://www.adweek.com/news/advertising-branding/data-points-video-ads-greatest-hits-139981...

Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content fo...

Yahoo! is investing heavily in original, premium video for the Web, says Ross Levinsohn, Yahoo! EVP for the America's in this intview with Beet.TV at ...

From the ever insightful Mike Glantz, he has picked up on something strange in the water for video (TV and online) advertising these days. After condu...

The ever-insightful Mike Glantz has picked up on something strange in the water for video (TV and online) advertising these days. After conducting a g...

At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digit...

Video on the Internet has come of age and there is a big movement to premium content, says Mickie Rosen, SVP, Media Network, Yahoo! in this interview ...

Have you been on TV before? Have you made something that has been on TV before? Then the big Web video companies would like to talk to you: They’...

Xbox LIVE is Microsoft's most innovative and differentiated offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, ...

At that AOL New Fronts event last night, the main event was the announcement of new video portal called AOL On.   The new video portal includes...

Though television may be losing viewers to online video, it has been holding on to advertisers. But with online-video outlets this week making their m...

Google has rolled out a version of its successful keyword search advertising service AdWords for Video, the company announced on the YouTube blog Yes...

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more bu...

YouTube is launching a series of tools and services, among them Traffic Estimator, Conversion Tracking, and several other features and services to sup...

YouTube is launching a series of tools and services, among them Traffic Estimator, Conversion Tracking, and several other features and services to sup...

YouTube plans to announce a program that it hopes will position the company as a major player in the market for small-business video advertising....

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed m...

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it’s comScore video metrix time again. OK, maybe skip the hooter...

Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...

Responses to Digiday’s recent “State of the Industry Survey” in online video reveal two strong trends: increased convergence with which online v...

Add one more to the list of consumer publishing brands leveraging YouTube’s aggressive video channel push. (Or is it the other way around?) Earl...

TargetSpot, which operates an online audio, display, and video advertising network, has landed another partner, ABC News Radio. The deal gives TargetS...

Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot to attract m...

Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot to attract m...

Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot to attract m...

When you look at Blinkx’s underlying product metrics, you see a bellwether for the growth of the online video sector. But, when you check its sh...

LAS VEGAS, NV - Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, s...

While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an ex...

Kia's Germany division is using a new cost-per-engagement pricing model for video advertising, via contextual advertising firm Vibrant Media....

For the sixth year in a row, leading automakers convened at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards,...

We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mob...

We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mob...

We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mob...

Online video affords brands new opportunities when it comes to advertising.  Unlike television, where brands serve a single ad, online video ad campa...

Today pre-roll ads are commonplace on quality online video content, but many viewers simply tune them out or skip them entirely, if given the chance.�...

The latest race for improvement in online video tools for advertising seems to lie in online ad verification. The last week alone has brought news fro...

Video is enjoying a huge surge in demand says Ari Bluman, president of 24/7 Real Media, a unit of WPP.  He says in this interview with Beet.TV t...

Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media, a unit of WPP.  He says in this interview wit...

Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP.  He says in this intervi...

Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expand...

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is re...

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Directo...

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces mul...

Over the past few months I’ve talked about personalized video ads from products like Mixpo’s SmartVideo and now Eyeview, who’s been ...

Online video advertising is white hot at the moment but a small company based out of the UK has managed to come up with an innovative model. CoullR...

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Br...

The "pain point"  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Niels...

The "pain point"  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Niels...

24/7 Media has endorsed DG's MediaMind technology as its preferred platform to third party online video advertising serving, the two companies announc...

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get mo...

Last week, during the ad:tech gathering in San Francisco, I sat down to do a video interview with Brian Silver, who runs Yahoo’s Right Media ad...

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Developmen...

NEW YORK -- The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob ...

April 12th 2012. Global mobile advertising marketplace Adfonic , has announced the availability of its new integrated mobile video advertising product...

April 12th 2012. Global mobile advertising marketplace Adfonic , has announced the availability of its new integrated mobile video advertising product...

Video solutions must bring together the best of television and digital to create a targeted, relevant, measurable, brand-safe advertising experience. ...

Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. ...

Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. ...

Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. ...

Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. ...

BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory plann...

Skippable ads are all the rage, and now the Interactive Advertising Bureau is jumping on the bandwagon. The standards body has codified online video a...

After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network  has jumped from 10 million uniques a month t...

The IAB has recognized the power of giving consumers the choice of skipping ads in online video by including a guideline in VAST 3.0 which is open for...

YouTube is now letting creators make money off of their live videos by charging viewers for access or placing ads within the stream, the site announc...

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus a...

More than two dozen Hearst-owned TV stations are using a cloud service from Yospace to deliver news and short-form content to mobile devices, includin...

As the online video opportunity booms, video index and advertising firm Blinkx is growing fast – but not quite as fast as had been expected. Th...

comScore’s recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video a...

The company has developed a patent-pending "proximity-based" advertising solution that prompts smartphone users to nearby content like picture coupons...

Online video ads may have a halo effect on the display business. That's because sites like MSNBC.com only serve video ads when they're in the "viewabl...

I won’t be at the NAB Show, ReelSEO didn’t send me (sniff, sniff), but that doesn’t mean I’ll be totally out of touch with wha...

Funny or Die, a Web site known for comic video clips, is forming a division called Gifted Youth that will be devoted to commercial production....

Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the...

Online video is flourishing and more advertisers are embracing the nacent media.  However, in this video session from the Beet.TV Executive Retreat, ...

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsors...

Video ad company SpotXchange is offering viewers a way to opt out of watching pre-roll ads, while still monetizing video. The company is launching a n...

At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-a...

Hiro Media, the Tel Aviv-based online video advertising company has raised $5 million in funding the company announced today.   The company say...

HIRO Media, which handles video advertising management and optimization technology, closed a $5 million funding round. HIRO Media's funding will be us...

HIRO Media, which handles video advertising management and optimization technology, closed a $5 million funding round. HIRO Media's funding will be us...

Israeli video advertising management and optimization technology firm HIRO Media, has landed an additional $5 million in funding from investors, which...

Digital video traffic is steadily shifting from PC-only to include mobile and other devices, says Sorosh Tavakoli, CEO of ad management platform Video...

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsors...

Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Ko...

If you’re the kind of person who complains about “pre-roll” video ads, now you can put your money where your mouth is. Pay up, and y...

Nielsen Thursday announced its second deal with an online video advertising platform to provide “GRP” data to advertisers and agencies fro...

Nielsen Thursday announced its second deal with an online video advertising platform to provide “GRP” data to advertisers and agencies fro...

While TV advertising and programmers executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertis...

While TV advertising and programmers executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertis...

The one-day marketplace for Web original videos in New York, called the Digitas NewFront, an annual event over the past five years, has greatly expand...

According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders ...

According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders ...

According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders ...

VIEQUES, PR --  When properly used, online video analytic tools can help advertisers find and reach audiences for their products they might not h...

The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that ...

The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that ...

Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a lit...

Twitter is formally launching its very-long-in-the works self-serve ad platform today. This is one of those “thing we announced was coming a lit...

VIEQUES, PR -- The dearth in quality inventory for online video ads could be solved by YouTube's partner program and more attention paid to "Web TV" s...

VIEQUES, PR -- Online video faces a challenge in scarcity of quality inventory for ads, but that can be turned into an advantage by borrowing a page f...

VIEQUES, PR -- As online video consumption has exploded with over 45 billion videos viewed per month in the United States, the amount of advertising v...

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven’t actually met anyone fro...

March Madness is, and will continue to be, a major online advertising event, which is good news for digital marketers constantly searching for the har...

March Madness is, and will continue to be, a major online advertising event, which is good news for digital marketers constantly searching for the har...

http://www.adweek.com/news/advertising-branding/incentivized-social-video-gets-real-time-biddable-139121...

While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online v...

While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online v...

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It’s something that was a trend last year I think. They&#...

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It’s something that was a trend last year I think. They&#...

Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffi...

Mobile ad network Mojiva has partnered with blurbIQ to exclusively offer the company's technology for adding game mechanics to mobile video advertisin...

Mobile ad network Mojiva has partnered with blurbIQ to exclusively offer the company’s technology for adding game mechanics to mobile video adve...

Machinima is a YouTube powerhouse that specializes in videos about video games and the dudes that play them. Good fit for Nanea Reeves, the company&#...

Machinima is a YouTube powerhouse that specializes in videos about video games and the dudes that play them. Good fit for Nanea Reeves, the company&#...

For more marketers to adopt digital video advertising, ROI and standardization of measurement  are the most important obstacles to the further ad...

In terms of advertising verticals, auto, consumer electronics, and travel are most bullish on digital video advertising, while categories like beauty ...

55% of marketeres plan to increase spending on digtial video advertising in the next year, according to Randy Cohen of Advertiser Perceptions, and man...

Earlier this year video site Vimeo showed off a new look. Now it has a new CEO: Kerry Trainor, who just left his job overseeing AOL’s entertainm...

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page loa...

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 8...

As demand for display advertising rates remains soft, rates for pre-roll video ads are up by 18 percent.  Despite the rise in rates, publishers are f...

As demand for display advertising rates remains soft, rates for pre-roll video ads are up by 18 percent.  Despite the rise in rates, publishers are f...

New video destination MyPod Studios is betting that online viewers are interested in watching videos that have been vetted first before they're posted...

Online video advertising company Outrigger Media's latest project "Bourdain's Travel Crew " is generating a lot of buzz as a smart and well-done vehic...

Mobile is without a doubt the coolest kid at the party right now. For one, the growth of smartphones is massive. Engagement is another huge factor. A...

Mobile is without a doubt the coolest kid at the party right now. For one, the growth of smartphones is massive. Engagement is another huge factor. A...

Mobile is without a doubt the coolest kid at the party right now. For one, the growth of smartphones is massive. Engagement is another huge factor. A...

As it aims to expands its reach as a real-time media buying video platform, TubeMogul said it hired Paul Joachim as chief revenue officer late last we...

Youku Inc. is set to buy Tudou Holdings Ltd., in a stock-for-stock transaction that will make them dominant, with more than a third of the online vide...

Early adopters of "TV Everywhere"  are relying on the service for news, short clips and snacking, says Jason Forbes, senior VP of strategy at Time Wa...

Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Google, and Microsoft, as online digital advertising continues...

Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Google, and Microsoft, as online digital advertising continues...

Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Google, and Microsoft, as online digital advertising continues...

In advance of the coming launch of its platform to connect brands and producers, online video advertising company Outrigger Media is partnering with p...

With new video studio in New York, the big sports blog network SB Nation has launched an ambitious channel of sports videos on YouTube.  Also to...

With new video studio in New York, the big sports blog network SB Nation has launched an ambitious channel of sports videos on YouTube.  Also to...

Prism SkyLabs, a cloud-based service that allows business owners to bring video feeds online, capture images from these feeds and share this data with...

People who visit Vevo to check out a music video end up sticking around, on average, to watch one more. Vevo CEO Rio Caraeff would like them to watch ...

They always seem a bit behind, comScore, not the Brits. Considering that it’s almost mid-March and we’re just getting UK numbers for Janua...

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending ...

Captcha for pre-roll video ads? That’s essentially the deal with Solve Media’s solution to viewers zoning out of pre-roll ads. It could wo...

The biggest challenge in online video advertising is proving the "effectiveness of the buy" to the brand marketer, says Anthony Risicato, General Mana...

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving ...

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving ...

Let me say for the record that I love the idea of ads. I love hearing about success in advertising, about ad dollars rising, about brands driving reve...

Ad delivery firm Videoplaza is taking the wraps off a new system that it says will help advertisers and media companies make money from their content ...

Global advertising provider Tribal Fusion, owned by exponential, is to expand into Italy with the launch of its engagement product Firefly Video to th...

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called �...

YouTube is spending more than $100 million to launch a series of “channels,” which are supposed to make the site more appealing to users a...

YouTube is spending more than $100 million to launch a series of “channels,” which are supposed to make the site more appealing to users a...

Original, made-for-the-Web video is gaining traction with brand advertisers, says Paul Kontonis, VP, Group Director, Brand Content, the Third Act, Dig...

Today’s big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcru...

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, ...

Kick Start Your 2012 Content Marketing Strategy with Video + Social Media Half My Creative is Wasted - I Just Don't Know Which Half Increasing TV Adve...

Today at the IAB leadership conference in Miami, Adobe announced its new, comprehensive video publishing platform.  It is called project "Primeti...

Some 800 million people visit YouTube every month, and they watch and upload a staggering amount of video there every day. It works really, really wel...

140 Proof, a startup that says it delivers targeted ads to more than 50 social apps, is adding a video ad unit to its lineup. Like the company’s...

Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randal...

Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randal...

A video segment on how political campaigns are using data collected online to tailor their advertisements to the type of voter who is viewing them....

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ...

The next step for online video data platforms will be to tap into better ways to find brand loyalists online, said Mark McKee, General Manager of onli...

According to statistics from online ad server YuMe, the CPG (consumer packaged goods) category was the top online spender of 2011, making up 24% of do...

Online video ad solutions provider Hiro Media has been rolling out a new tool that enables its agency partners to target ad campaigns using URL sniffi...

By the end of 2012, more than half of marketers will likely be experimenting with digital video, up from just  20% in 2011, which will bring a shift ...

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-tim...

London-based ad management platform Videoplaza earlier this month closed a second round of fundraising for $12 million from Qualcomm Ventures and Inno...

There's a reason most "funny" videos promoting professional-services firms don't push into the triple-digits in YouTube views, much less go viral: the...

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in ‘transmedia’ campaigns ...

The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...

The fast-paced emergence of electronic exchanges, connected TV's, and mobile video has given birth to TVexchanger, a new publication which covers a ra...

I certainly was not expecting the kind of start-up that former Sun Microsystems CEO Jonathan Schwartz — he of the fantastic ponytail — sho...

We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since our music is just ...

We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since our music is just ...

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a...

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a...

http://www.reelseo.com/social-video-report-visible-measures/...

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations ...

OpenX, the online digital advertising upstart, announced this morning that it had reached profitability for the first time, as well as “exceedi...

OpenX, the online digital advertising upstart, announced this morning that it had reached profitability for the first time, as well as “exceedi...

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability and ...

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability and ...

In a pair of deals that expand its slate of data providers, online video ad technology firm Videology has partnered with database marketing service I-...

comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data and covering the digital industry including soc...

A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler t...

A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler t...

On a recent trip to LA, I had a chance to talk to Sarah Penna, the co-founder of Big Frame. Big Frame is a YouTube management company, working with on...

Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison ...

A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network’s mobile properties. FreeWheel’s ...

Mobile phones generate a much higher interaction rate - 4.5 times - than online video does, according to a new report from video vendor Videology. ...

Boosted by its recent acquisition of talent rights management shop Spotlight Business Affairs, TV and Web video platform provider Extreme Reach plans ...

Last week we got to talk a deep roster of old and new media heavy hitters at D: Dive Into Media. Now we’re bringing you the full interviews from...

Also, new media hopes in The Daily, Buzzfeed and newspapers find hope in video....

It’s a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potenti...

Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuM...

Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuM...

Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a ...

Always on the lookout for emerging business models in the advertising-supported T/V (Television/Video) space, I became aware of efforts underway by a ...

A dip in the ratings for Nickelodeon and costs from a legal fight over the video game "Rock Band'' contributed to lower earnings, and domestic adverti...

A dip in the ratings for Nickelodeon and costs from a legal fight with the makers of the video game "Rock Band'' contributed to lower earnings, and do...

With the dramatic growth of online video consumption in Europe, New York-based  online video ad management company Vindico has expanded its operation...

London-based video ad services company Videoplaza has raised a new round of $12 million from Qualcomm Ventures, the company announced today. Here...

A number of disparate, ad-hoc efforts to overcome some key obstacles that have been stifling the growth of the video-on-demand advertising marketplace...

A number of disparate, ad-hoc efforts to overcome some key obstacles that have been stifling the growth of the video-on-demand advertising marketplace...

A number of disparate, ad-hoc efforts to overcome some key obstacles that have been stifling the growth of the video-on-demand advertising marketplace...

Ad-management platform Videoplaza has received $12 million in Series B funding to accelerate its global expansion, increase R&D and focus on helpi...

At the D:Dive Into Media conference Tuesday, YouTube CEO Salar Kamangar gave his views on how the video marketplace is evolving both online and off. W...

A news brief that ran in Online Media Daily Jan. 31 incorrectly noted that Media Contacts, the interactive arm of Havas Digital, hired Telemetry to se...

Media Contacts, the interactive arm of Havas Digital, hired Telemetry to serve and verify online video advertising for some of its clients....

Media Contacts, the interactive arm of Havas Digital, hired Telemetry to serve and verify online video advertising for some of its clients....

Startup SoftKinetic just announced a new kind of advertising, one that combines its gesture-control technology with Intel’s video analytics. The...

“Web company has a video.” I know. But this one, posted this week by Foursquare, is worth thinking about for a second. It’s directed...

20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  A...

With the influx of smart TVs, set-top boxes and connect-mobile devices, many people are slowly discovering a new world of independently produced web v...

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and ot...

LAS VEGAS -- Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry...

Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnersh...

Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnersh...

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency a...

A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...

LAS VEGAS -- Scripps Networks has seen a dramatic increase in video consumption as a result of syndicating its videos across many Web sites, the conte...

Growth in mobile video consumption is so poised, it's difficult to predict how high and fast the curve might move, while the same goes for advertising...

Growth in mobile video consumption is so poised, it's difficult to predict how high and fast the curve might move, while the same goes for advertising...

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent...

A new startup called Clearstream says it’s time to tame the “Wild West” of online video advertising. According to co-founder Brian ...

Connected TVs are starting to become part of the mix for managing ads, rights and payments across devices for programmers, said JoAnna Abel, VP Market...

LAS VEGAS - Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, tol...

Exclusive - Online video ad technology company Tremor Video has purchased InPlay, the video analytics solution for publishers, from TubeMogul. Tremor ...

Here’s a quick data point from Google’s fourth quarter earnings call that could have massive implications for the way do video advertising...

Here’s a quick data point from Google’s fourth quarter earnings call that could have massive implications for the way do video advertising...

Can we all agree that most pre-roll video ads are super-annoying? Audiences have learned to tame TV ads with TiVo, but we continue to see the prolifer...

Can we all agree that most pre-roll video ads are super-annoying? Audiences have learned to tame TV ads with TiVo, but we continue to see the prolifer...

Can we all agree that most pre-roll video ads are super-annoying? Audiences have learned to tame TV ads with TiVo, but we continue to see the prolifer...

LAS VEGAS -- Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month stud...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost per view ad buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost per view ad buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost per view ad-buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost per view ad-buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying...

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying...

International Business Times has formed a partnership with video search engine blinkx, giving the latter access to video content in an array of catego...

International Business Times has formed a partnership with video search engine blinkx, giving the latter access to video content in an array of catego...

International Business Times has formed a partnership with video search engine blinkx, giving the latter access to video content in an array of catego...

LAS VEGAS - Online video production and distribution shop DBG has partnered with actress Zooey Deschanel's site Hello Giggles on the second season of ...

Video-on-demand TV advertising developer BlackArrow this morning announced key hires, including the appointment of cable industry vet Joseph Matarese ...

Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the questi...

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the questi...

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investi...

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investi...

We’ve been watching online video advertising startup Brainient for a little while, given that the online video market looked poised for a lot of...

I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO wri...

YouTube is trying to take on TV by beefing up its selection of “premium” content: It’s doling out millions to famous and not-so famo...

YouTube is trying to take on TV by beefing up its selection of “premium” content: It’s doling out millions to famous and not-so-famo...

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big pred...

LAS VEGAS -- YuMe, a provider of digital video advertising services, announced on Monday at CES an alliance with Samsung to power the advertising plat...

LAS VEGAS -- YuMe, a provider of digital video advertising services, announced on Monday at CES an alliance with Samsung to power the advertising plat...

Advertisers' main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another ...

The phrase "manifest destiny" spawned from a 19th-century belief that the United States had an obvious and definitive mission to expand its democracy ...

The phrase "manifest destiny" spawned from a 19th-century belief that the United States had an obvious and definitive mission to expand its democracy ...

At the same time I sent out my questions about how 2011 went down for online video advertising I also asked the industry luminaries what they thought ...

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what ...

You watch a lot of Web video, and you will watch a lot more. Who will serve as your TV Guide? There are a whole lot of people who want to be in that g...

You watch a lot of Web video, and you will watch a lot more. Who will serve as your TV Guide? There are a whole lot of people who want to be in that g...

I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as...

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in gene...

By 2016, domestic digital video ad spending will explode by over 250% from $2 billion in 2011 to $5.4 billion. The estimate, from Forrester, is largel...

By 2016, domestic digital video ad spending will explode by over 250% from $2 billion in 2011 to $5.4 billion. The estimate, from Forrester, is largel...

Miss America is doing something a little different this year, and it involves online video.  This time, all 53 Miss America contestants have a YouTub...

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad  spend should rise 40% this year. ...

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. ...

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Gro...

Anxious to scale its social video advertising platform, Unruly just secured $25 million Series A investment from Amadeus Capital Partners, Van den End...

Anxious to scale its social video advertising platform, Unruly just secured $25 million Series A investment from Amadeus Capital Partners, Van den End...

Anxious to scale its social video advertising platform, Unruly just secured $25 million Series A investment from Amadeus Capital Partners, Van den End...

Anxious to scale its social video advertising platform, Unruly just secured a $25 million Series A investment from Amadeus Capital Partners, Van den E...

Anxious to scale its social video advertising platform, Unruly just secured a $25 million Series A investment from Amadeus Capital Partners, Van den E...

Anxious to scale its social video advertising platform, Unruly just secured a $25 million Series A investment from Amadeus Capital Partners, Van den E...

...

After a robust 2011, online video advertising should enjoy yet another year of rapid growth. eMarketer said online video ad spending should jump 40% t...

After a robust 2011, online video advertising should enjoy yet another year of rapid growth. eMarketer said online video ad spending should jump 40% t...

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the atten...

Editor’s note: Contributor Ashkan Karbasfrooshan is the founder and CEO of WatchMojo.  Follow him @ashkan. There are no shortages of “predict...

One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising c...

One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertisi...

An advertising company, Kiip, is working with Disney to use a new technology, Swarm, that allows players will compete for high scores on a game and wi...

Cella Irvine, CEO contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online adverti...

Cella Irvine, CEO contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online adverti...

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahea...

For better or worse, clicks are still the currency by which many marketers measure success in online advertising, and early evening ranks as the most ...

As we approach the end of 2011, I am drawn to the crystal ball to peer into the future of digital video advertising and make predictions about the com...

Expanding into video, ad technology provider AdKeeper has reached a major distribution deal with ad network Tremor Video. Although the company's "Keep...

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well ...

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can r...

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can r...

...

A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies...

A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies...

A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies...

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital...

Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them...

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helpi...

Social video platform Jun Group has received $2.5 million in financing from Western Technology Investment (WTI).  The company focuses on serving ...

...

Social-media video advertising company Jun Group, has secured $2.5 million in funding from Western Technology Investment (WTI). Jun Group specializes ...

Panache, the Los Angeles-based online video advertising services company has been acquired by WPP's 27/7 Real Media, the companies announced last week...

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses...

Within the first year, the online video industry ad format ASq has generated more than 400 million impressions, said Beth Doyle, Innovations Director ...

We are on the edge of a transformational change in mobile advertising. Coming from a history of 20 years in brand management, I've seen a range of ad...

We are on the edge of a transformational change in mobile advertising. Coming from a history of 20 years in brand management, I've seen a range of ad...

Twitter unveiled a major redesign today which will be rolling out slowly. We’ve covered some of the main aspects already such as the new timelin...

Twitter unveiled a major redesign today which will be rolling out slowly. We’ve covered some of the main aspects already such as the new timelin...

The Advanced Advertising Media Project (AAMP) released some results from its Phase II Video On Demand (VOD) research on November 16th. This much-neede...

The Advanced Advertising Media Project (AAMP) released some results from its Phase II Video On Demand (VOD) research on November 16th. This much-neede...

The Advanced Advertising Media Project (AAMP) released some results from its Phase II Video On Demand (VOD) research on November 16th. This much-neede...

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth...

With the acquisition of Los Angeles-based Panache, WPP will build a video ad serving business and a video ad network for its family of companies as we...

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth...

Marketers aren't evaluating online video opportunities in a vacuum; they're considering how online video powers social and mobile activity, and vice v...

Online video ad exchange SpotXChange plans to roll out new tools for Web publishers in 2012 in the hopes of pulling more premium publishers into real-...

24/7 Real Media, Inc., WPP’s marketing technology company, today announced its acquisition of Panache, a Los Angeles-based digital video adverti...

24/7 Real Media, Inc., WPP’s marketing technology company, today announced its acquisition of Panache, a Los Angeles-based digital video adverti...

WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acquire the assets of Panache, the Los Angeles-based provider of digital video...

Panache, the Los Angeles-based online video advertising services company has been acquired by WPP's 27/7 Real Media, the companies announced today  ...

CBS has seen a surge in recent video on demand viewing, says the network's chief research officer, David Poltrack, who views VOD as an "advertising me...

CBS has seen a surge in recent video on demand viewing, says the network's chief research officer, David Poltrack, who views VOD as an "advertising me...

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because...

MONACO -  News publishers who have traditionaly relied on display advertising, and who are seeking to make a significant business with online video, ...

MONACO -  News publishers who have traditionaly relied on display advertising, and who are seeking to make a significant business with online video, ...

If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some qu...

Dailymotion the giant video sharing site, has a syndication pact with MSN and other top publishers to use its embeddable player on a revenue sharing b...

Video advertising is finally catching up to consumer viewing habits. That's the finding of the latest quarterly report from video technology company F...

Video advertising is finally catching up to consumer viewing habits. That's the finding of the latest quarterly report from video technology company F...

The economy is rocky and heading into uncharted waters in 2012, but digital media sellers are bullish that they will maintain rates on their video adv...

The economy is rocky and heading into uncharted waters in 2012, but digital media sellers are bullish that they will maintain rates on their video adv...

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future ...

TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore fo...

Bing marketers might have finally found a way to use Microsoft's search engine home page to generate advertising revenue. One hot link in Tuesday's ho...

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tre...

Turning Web video stars into TV spokesmodels — or, at least, people who appear in TV ads — isn’t a new idea. But that doesn’t ...

MONACO --  Both attracted and scared by the opportunities to get their brands widely disseminated on the Web via online video, many advertisers c...

MONACO --  Both attracted and scared by the opportunities to get their brands widely disseminated on the Web via online video, many advertisers can't...

Google, which doesn’t do a lot of this kind of advertising, has posted a commercial on television for its social networking effort, Google+. Th...

Vevo, by far and away the most viewed channel on YouTube, is looking for a bigger share of ad revenue from Google as the music video channel considers...

Be honest. How much do you really know about the video ads you buy? The term "pre-roll" frequently gets thrown around as a shorthand quality measure...

Be honest. How much do you really know about the video ads you buy? The term "pre-roll" frequently gets thrown around as a shorthand quality measure...

Be honest. How much do you really know about the video ads you buy? The term "pre-roll" frequently gets thrown around as a shorthand quality measure...

Be honest. How much do you really know about the video ads you buy? The term "pre-roll" frequently gets thrown around as a shorthand quality measure...

Audience targeting video syndicator AlphaBird will be expanding its brand and its offering this quarter, driven by two recent acquisitions, the compan...

MONACO  -- The emerging opportunities around video recommendation, syndication, advertising, and the  new platforms for distribution, were among the...

Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In...

Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In...

Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In...

Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In...

Washington, D.C.-based video indexing and discovery startup Veenome has raised $500, 000 in seed funding from Ecosystem Ventures (investors in Tube M...

Editor’s note: The following guest post was written by Ashkan Karbasfrooshan, founder and CEO of WatchMojo, a video publisher. Venture capital is ...

Glam Media is launching a new video ad platform called GlamSplash that aims to mimic effectiveness of the 30-second TV spot advertisements, the compan...

Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, saya James Kiernan, senior ...

Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, says James Kiernan, senior...

Bolstered by its work developing formats for online video, Vivaki's The Pool is now working to develop best practices and formats for tablets, said Be...

Bolstered by its work developing formats for online video, VivaKi's The Pool is now working to develop best practices and formats for tablets, said Be...

In its work with Microsoft's Bing, media agency MediaVest is partnering with TV networks such as AMC, CW and MTV to create new brand extensions focuse...

...

Engagement around online video consumption, meaning the action of a viewer  who interacts with a video ad, is a "high-value task" which drives buying...

Measuring brand-lift around real-time online video advertising is an essential tools for brands, says Sean O'Neal, president of Vizu, the San Francisc...

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then ...

MONACO - Adap.tv has become an enormous electrontic marketplace for online video advertising, with the participation of the top 15 video ad neworks, 1...

MONACO - Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 1...

MONACO - Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 1...

New research from an industry initiative looking to evaluate free video on demand as an advertising platform indicates ads in VOD streams generate abo...

New research from an industry initiative looking to evaluate free video on demand as an advertising platform indicates ads in VOD streams generate abo...

YuMe, the online video advertising management company, has raised $12 million in a new venture round, according to a  SEC filing document first repor...

MONACO, Cote d'Azur -- Brian Shin, CEO of  Visibile Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "so...

MONACO, Cote d'Azur -- Brian Shin, CEO of  Visibile Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "so...

YuMe, a video advertising network, has raised $11.9 million in funding, according to a Form D filed with the SEC. YuMe connects advertisers and video ...

YuMe, a video advertising network, has raised $11.9 million in funding, according to a Form D filed with the SEC. A spokesperson told VentureBeat YuMe...

Video ad services provider BrightRoll, which currently manages about one out of every three U.S. video ads served, has closed a $30 million Series C f...

Digital video advertising startup BrightRoll has secured a new $30 million round of funding, the company announced today. BrightRoll is video advertis...

One of the fastest growing segments of online advertising is video ads (it was up 42 percent in the first half of the year, and expected to continue s...

MONACO, Cote d'Azur -- While the technology of video ad management has become increasingly sophisticated and there is growing demand for inventory, th...

Online video excites me for a lot of different reasons, but it's the really creative stuff that geeks me out the most... the artistic experimentation ...

MONACO -- Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Dire...

An online video buy may soon include connected TVs as a de rigueur portion of the campaign. Online video network Tremor Video is the latest online vid...

Pop culture. I've written a handful of times about how powerful the right pop culture reference can be in your online video marketing efforts. One of ...

Serving high-quality mobile video advertising is a unique and challenging endeavor. Mobile video ads must launch consistently on different devices and...

Serving high-quality mobile video advertising is a unique and challenging endeavor. Mobile video ads must launch consistently on different devices and...

Serving high-quality mobile video advertising is a unique and challenging endeavor. Mobile video ads must launch consistently on different devices and...

Digital video executives often talk about the inevitable shift of TV dollars to Web video. Yet to date, while Web video spending has grown exponential...

Digital video executives often talk about the inevitable shift of TV dollars to Web video. Yet to date, while Web video spending has grown exponential...

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northe...

While AOL, MSN and Yahoo try and coax the online ad industry to team up with them to drive up pricing for display advertising, they might be better of...

The industry's largest video advertising network has shifted its emphasis  from a cost-per-view formula to cost-per-engagement and has found "dramati...

AdoTube announced the launch of its new division, VidLogic, a full online video campaign management platform for in-stream video advertisers. Basical...

Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand adv...

Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup....

HealthiNation, a New York-based producer and syndicator of original health and medical videos for the Web, is the most widely viewed producer in its s...

The next wave of spending and focus in online video will be on content and original production, said Matt Wasserlauf, Executive VP, Video Platform &am...

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks...

For those of us who live and breathe online video advertising, it's been really interesting to see which advertisers and industry sectors have been fa...

For those of us who live and breathe online video advertising, it's been really interesting to see which advertisers and industry sectors have been fa...

For those of us who live and breathe online video advertising, it's been really interesting to see which advertisers and industry sectors have been fa...

SAN FRANCISCO - As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue moneti...

As part of its continued expansion into the United Kingdom and Europe, video ad technology provider Adap.tv has hired ad veteran Brian Fitzpatrick to ...

Google refuses to hand out any details about YouTube’s financial performance, but Wall Street keeps on guesstimating. Here’s a new one: Th...

Adobe acquired Auditude, a platform for monetizing premium video content, on Tuesday. Not many startups get to such a positive outcome, even after yea...

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over w...

Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything...

...

Video advertising and content are essentially "separate," says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet...

Tim Armstrong felt good enough about his Q3 results to host two calls today: One with Wall Street, and another with the media. And he also let me drop...

YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform...

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study from online...

About forty percent of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study f...

Adobe (Nasdaq: ADBE), looking to make hay in the expanding video advertising market, has acquired Auditude Inc., a privately held video ad management ...

Adobe is the company that powers much of the digital publishing world, and it’s also the company behind Flash, the Web video standard. And it...

Adobe has acquired video advertising platform Auditude, the companies announced today. Financial terms of the deal were not disclosed. Auditude allows...

Adobe has acquired video advertising platform Auditude, the companies announced today. [Update: While financial terms of the deal were not publicly di...

Popular digital programmer Machinima is a big fan of YouTube's new ad format TrueView, calling it a "game changer," in an interview with Beet.TV at th...

TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertise...

Courtney Holt, who stepped down as president of Myspace Music early this year, is taking a new job as COO of Maker Studios. Holt has been an adviser ...

SAN FRANCISCO -- Given the massive consumer interest in and usage of social media, AOL looks for ways to weave social sharing elements into many of it...

Despite the rapid growth of online video consumption, advertiser demand for "premium" video inventory continues to outpace supply. Innovative brands...

Despite the rapid growth of online video consumption, advertiser demand for "premium" video inventory continues to outpace supply. Innovative brands...

As an industry, we are currently at an inspiring crossroads. The means of video production has dramatically decreased, and online video advertising is...

As an industry, we are currently at an inspiring crossroads. The means of video production has dramatically decreased, and online video advertising is...

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The th...

Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. I...

Recent changes in social media advertising are creating new opportunities for Web publishers to profit from engagement-based video. The model comes fr...

Recent changes in social media advertising are creating new opportunities for Web publishers to profit from engagement-based video. The model comes fr...

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we’d take a look at the findings to see if we...

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real tim...

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real tim...

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs...

Slickly produced product videos of North Face gear drives traffic and helps communicate the value and thus price point of the company's line says Shay...

As audience demand for online video content and the channels and devices by which they view it continues to grow, advertisers are increasingly interes...

This just sounds bad. On the surface you might think that Qwilt, a startup that was recently funded by Accel Partners, Redpoint Ventures, Crescent Po...

Mid-roll video ads have the highest completion rate of in-stream units, finds VINDICO, the New York-based online video ad management platform. In...

DBG announced they have a new premium video content offering and so I sat down with Matthew Corbin. Matthew was the driving force behind DBG’s rece...

Humans do such an incredible job of recalling things, we don’t often realize what a difficult problem it is for, say, a computer. A few bars of...

Humans do such an incredible job of recalling things, we don’t often realize what a difficult problem it is for, say, a computer. A few bars of...

A video inadvertently posted to Google’s YouTube account has given a sneak peek at some of the changes that will be coming to Gmail in the very ...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

AOL's StudioNow, the unit that makes large numbers of informational videos for businesses, will expand its operations in a alliance with SundaySky. S...

AOL's StudioNow, the unit that makes large numbers of informational videos for businesses, will expand its operations in an alliance with SundaySky. ...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

Geoff Ramsey is uniquely positioned to talk about advertising and video as the CEO of eMarketer, the research and analysis firm that covers digital ma...

Geoff Ramsey is uniquely positioned to talk about advertising and video as the CEO of eMarketer, the research and analysis firm that covers digital ma...

The world's largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial ...

Tremor Video, the biggest independent video ad network, has released a pre-roll unit which can expand to cover a majority  of the screen when activat...

Proper use of music and sound can make or break your video or film production. However, for those who use YouTube in a professional way, using the rig...

Mobile advertising startup AppRedeem has just launched App Trailers, a new product that rewards you for viewing videos about mobile apps. The service,...

One of the best ways for brands and individuals to succeed with online video is to follow the examples set by those who’ve gone before them. Wha...

As consumption of media fragments, and moves increasingly to digital, big brands are looking to their agencies for ways to associate with hard-to-reac...

I sat down with Mike Sullivan, the CEO and Co-Founder of Affine and we talked about what they do, why it’s cool, and how the integration with Li...

Before the Web came around, the New York media scene was clubby, self-obsessed and boozy. Now everything has changed! Except not really. Here’s...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

One of the best aspects of web video is the whole “free” part of the equation.  Web series have been funded through all means such as adv...

The problem with online video is that producing the high-quality stuff at scale is expensive and difficult. But what if there was a place online that...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

Editor’s note: The following guest post was written by contributor Ashkan Karbasfrooshan, founder and CEO of WatchMojo. In 2011, forecasters are p...

With consumers spending time online, many big brands are reaching them online through the development of original Web series and exclusive online prog...

Pre-roll has long been effective for creating brand awareness and building brand equity. However, the base level of engagement up until now was the ab...

Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It’s like, my visions of the future have come to pass! Tap y...

At Advertising Week, Nielsen presented insights on cross-platform media usage, social media and the emerging role of women around the globe. Nielsen&#...

LOS ANGELES - There is an emerging upside for Web original video content, but it has to be good and the role of sponsoring brands needs to be discreet...

In the two years or so that I’ve been writing this column, this is by far the highest number of videos I’ve ever crammed inside it. I don&...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

BrightRoll, the San Francisco-based online video advertising services company, has announced a product which guarantees advertisers that they will onl...

Lloyd Braun, former Chairman of ABC Television, content chief at Yahoo and now co-partner in the Los Angeles based television studio BraunBerman, shar...

Yahoo, who changes their mind far more than, well… wants in on the online video deal, again. It almost seems like they got wind of what AOL was ...

It's a proud day for video advertising advocates everywhere. Like a medal of honor, the Interactive Advertising Bureau is crediting the channel's rapi...

YuMe, the Redwood City-based video advertising technology company, has released a standard interactive pre-roll ad format, the it announced today. ...

Do you put mobile video -- including the tablet kind -- in a different bucket than PC-based video? Usage behavior differs, and the buying may be separ...

Pre-roll has long been effective for creating brand awareness and building brand equity. However, the base level of engagement up until now was the ab...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

Remember when Google search ads used to be three lines of text? Nowadays, says Google in a new blog post, roughly one-third of searches with ads show ...

BMW, perhaps the first brand to present original filmmaking on the Web, has a new series which targets upscale prospects for its new 6 Series.   ...

Rovio, the Finnish company that has been massively successful at building out a brand around its hit videogame title, Angry Birds, has lost its top br...

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network ...

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivi...

Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first ...

Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first ...

Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first ...

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was i...

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

Redux Media, Canada's independent online advertising network, has signed an exclusive partnership with AdExcite, a tech platform specializing in inter...

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an ex...

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting i...

Even though Larry Page has been CEO of Google for just about 6 months now, he hasn’t been as visible as many other high-profile CEOs. In fact, ...

We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, and the ...

We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, and the ...

We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, and the ...

LOS ANGELES -- First-run ad-supported windows have the greatest upside when it comes to Web video advertising, said Chris Williams, co-head of Disney ...

Today brands have thousands of new channels to choose from as they direct TV dollars to online video – a billion dollar market that has proven its e...

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to...

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren’t nearly th...

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren’t nearly th...

CKE Restaurants, Inc. has signed a deal with the new mobile news site OneMinuteNews.com to reach the site's young users with interactive, geo-targeted...

Ooyala, whom I need to speak with about something else and who should email me (yeah, I know it works because I’ve done it before), put out a pr...

Doubleclick adds a couple new tools to its lineup of services for publishers. Those two things include video ads and mobile ads. The two products were...

I’m not sure which is more annoying, getting a parking ticket or finding out your cell phone bill has a huge unexpected overage charge. But T-M...

First published at Outsell, Aug. 5, 2011 Important Details: Newsy is an unusual project. It’s a for-profit enterprise, housed at a university. It’...

YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all v...

A few lucky people got a peek at the future of online advertising recently, thanks to a Y Combinator event. Close to 200 entrepreneurs, marketers, pub...

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought ...

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought ...

Last week, Google posted an awesome teaser video for Google Wallet featuring George Costanza. The implication: Google Wallet would finally be launchin...

Online audience measurement service comScore has released reporting that lets clients see how video audiences between sites overlap and relate to each...

InMobi, the four-year-old company that is second place globally in mobile advertising, has raised an astonishingly large $200 million round of funding...

Since the Los Angeles-based filmmaker/gamer  Freddie "W" Wong released "Gamer Commute" on YouTube this past Saturday, the two-minute clip has garnere...

Qwiki — an online Wikipedia-esque service that throws displays information with computer-generated voices, images and video — launched an online ...

One of our ace Researchers on the CMO & Marketing Leadership team, Mike Glantz, pulled together this blog post to follow up on a report we collab...

Context matters for video advertising, but especially in matters of engagement and immediate action. According to the first stream report on traffic a...

The global market for ads in video games is expected to grow from $3.1 billion in 2010 to $7.2 billion in 2016. Market researcher DFC Intelligence sai...

A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media,wh...

Video SEO, also known as VSEO or Video Search Engine Optimization, is a strategy to help get video found on popular video search engines such as Googl...

Online video advertising specialist Tremor Video announced Monday that it has raised another $37 million in venture funding, which it plans to use to...

Online video advertising specialist Tremor Video announced Monday that it has raised another $37 million in venture funding, which it plans to use to...

The conventional wisdom has been that the top three to five properties will conquer the online advertising world and all others will fade away. Havin...

In July I reported that Ooyala was working on a deal with Facebook and today, Ooyala officially announced their new social TV offering for Facebook du...

Tremor Video, the industry's biggest online video advertising network, as raised an additional $37 million in funding, the company announced this morn...

Shows with loyal viewership have the highest completion rates for viewing pre-roll ads, said Mike Hudack, CEO of blip.tv, while speaking at a Beet.TV ...

[ 2007.05.02 | Press Release ] Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology SAN FRANCISCO, May 2, 2007 �...

TV Accelerator launched jointly by Collective, which provides display and video advertising, and Rentrak, a multiscreen media measurement platform pro...

Moving to even more convergent video metrics, media researcher Rentrak and digital ad network provider, Collective, have announced a system accounting...

Social video advertising startup Sharethrough is debuting ‘Sharethrough HQ,’ an analytics dashboard designed specifically for social video...

A recent Digiday article compared the online video advertising industry to the “Wild West,” citing questionable online video practices fro...

A recent Digiday article compared the online video advertising industry to the “Wild West,” citing questionable online video practices fro...

We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course,...

Each May, the television Upfront rolls around -- the cue for the online video industry to confidently proclaim that this is the year savvy advertisers...

Each May, the television Upfront rolls around -- the cue for the online video industry to confidently proclaim that this is the year savvy advertisers...

Gannett's PointRoll unit announced an alliance with Tremor Video to dynamically serve locally-oriented online video advertising. The partnership ...

Each May, the television Upfront rolls around -- the cue for the online video industry to confidently proclaim that this is the year savvy advertisers...

Nielsen said its new service, which measures online advertising, including video, has received a stamp of approval from the Media Rating Council. Tabb...

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and ...

Reflecting the broader growth trend in digital out-of-home video advertising, Akoo, which delivers music and entertainment content to interactive disp...

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, ...

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcom...

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variat...

Over the past seven weeks, we’ve used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and ...

Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO...

Video advertising platform Innovid has raised a new $9.5 million round of funding, the company announced Wednesday. Innovid’s iRoll ad service e...

The vast majority of ad buyers placing ads through Adap.tv are higher-end brands buying for the upper funnel, said Toby Gabriner, president of Adap.tv...

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all...

Publicly-listed DG, which provides digital media solutions and tech to the advertising and entertainment industries, has agreed to take over Limelight...

Innovid, a video advertising startup, has raised $9.5 million round led by Sequoia Capital with Genesis Partners and T-Ventures (Deutsche Telecom) par...

Big live events like sports and award shows are supposed to be TV’s antidote to the eyeball-shrinking technology like DVRs and Web video. If you...

Big live events like sports and award shows are supposed to be TV’s antidote to the eyeball-shrinking technology like DVRs and Web video. If you...

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and ar...

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the futur...

OneScreen, the Costa Mesa-based online video platform company, is expanding its syndication services with a big win win with Meredith Publishing. W...

As we’ve discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent ...

Yesterday we reviewed a film that was financed entirely with integrated advertising, Morgan Spurlock's "Greatest Movie Ever Sold." Today we turn to a ...

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call...

Activision is teaming up with Mountain Dew for a promotion for a new edition of a popular video game....

Maybe it’s time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for “cat videos,” even when report...

Cloud-based video encoding specialist Encoding.com, is partnering with software company Wowza Media Systems to provide Wowza customers with custom Enc...

The recent TV upfront helped to prove that both social and online video can drive audience and build fan bases for TV shows, said Amanda Richman, Medi...

We are very excited to introduce you all to a project we’ve been dreaming of and planning for quite some time here at ReelSEO! So far most of ou...

                        Please check back to this page on Tuesday, August 23 at 3:00 p.m. EDT for a two-anda-half hour W...

Metrics are starting to improve in the online video advertising business and that’s important given the increasing role branded entertainment is pla...

Man when I heard Ogilvy, yeah, that Ogilvy, had an all new online video offering they were dealing out to their clients, I said “Self, we need t...

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that’s because...

REDWOOD City, Calif -- As mobile video consumption continues to skyrocket, video ad technology YuMe is making strides to capture ad dollars across pla...

The deal simplifies the issuing of licenses for music in "user-generated content" videos, allowing more advertising and possibly significant new reven...

Engagement is the most sought-after metric by advertisers, especially in online video, but it’s hard to quantify on its own. That’s why ex...

Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look...

No one wants to see a double dip in the economy, but with the economic uncertainties that abound, there's a chance that we will hit some rough patches...

No one wants to see a double dip in the economy, but with the economic uncertainties that abound, there's a chance that we will hit some rough patches...

The big broadcast networks are exploring whether to become Web video networks in order to broaden their reach in the growing marketing for online vide...

SAN MATEO, Calif -- For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad u...

Earlier this month, the Direct Broadcast Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetiz...

The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take ...

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we’ve looked at how social video differs from tr...

NuCaptcha, a startup that develops video captcha technology, is hoping to disrupt the captcha industry today with the launch of its dynamic captchas t...

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money ...

Mobile and video media might take market share from more traditional advertising, but 92% U.S. adults use search engines to find key info on the Web a...

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a ...

Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall p...

Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one...

 Ad networks like Tremor Video aren’t aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media Officer for Tremor, ...

Affine Systems, a small San Francisco, venture-backed start-up built around machine learning, has created a technology to "rip apart video frame by fr...

Affine Systems, a small San Francisco-based, venture-backed start-up built around machine learning, has created a technology to "rip apart video frame...

This week was a big one in terms of national news events in the U.S., most notably with the debt-deal in Congress. There were a lot of big stories in ...

TVGuide.com, a comprehensive guide to broadcast, cable, web and downloadable video, claims 23 million monthly unique users.  It growth has been�...

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned ...

Digital Broadcast Group (DBG), the big video ad network and production/sydication firm, is expanding its syndication platform for premium publishers, ...

Click-to-play video syndicator Alphabird and Meredith Video Studios are partnering to distribute featured branded-video content for advertising client...

YuMe, the big online video advertising platform company, has named founder Jayant Kadambi CEO, replacing Michael Mathieu who had been CEO for about th...

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient, providing a ...

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient, providing a ...

Tim Vanderhook's company, Specific Media, is the ninth largest advertising network in the US. The company was little known before its recent purchase ...

If you feel like digital out-of-home video is suddenly everywhere you go, you're not alone: Some 138.5 million U.S. adults recalled having seen digita...

Yet more evidence that “mobile” is relative when it comes to smartphones, iPads, and online video. Here’s another study that says lo...

Yet more evidence that “mobile” is relative when it comes to smartphones, iPads, and online video. Here’s another study that says lo...

It used to be simple. Creative agencies would make ads, media agencies would place them, and PR companies would handle corporate communications and pr...

Panomark, a marketing and advertising agency, launched the Panomark Video Ad Exchange (Panovax), a new ad platform designed to help advertisers place ...

Marc Fonzetti is a media director for North America at Reckitt Benckiser, the global packaged-goods giant behind brands such as Lysol, Clearasil,...

In last week’s Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising towa...

In last week’s Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising towa...

Last week, after FindTheBest nabbed $6 million in funding from Silicon Valley’s Kleiner Perkins, veteran entrepreneur Kevin O’Connor talk...

Ogilvy & Mather, the giant advertising agency unit of WPP, has formed a dedicated online video practice area headed by Robert John Davis.  ...

This is the second installment of a nine-part series on social video and the impact it’s having on branded video marketing as a whole. In part o...

PixelFish, the online video advertising solution for small businesses, announced today that it has closed a $4 million series C round of funding. The ...

What is the psychological power behind what we call “social video?” How has it changed human behavior? What types of video motivates people most t...

Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago, w...

Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago. ...

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail’s Bits on the Run has announced they’re ...

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail’s Bits on the Run has announced they’re ...

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail’s Bits on the Run has announced they’re ...

More than than half of video viewers in a new study recalled seeing pre-, mid-, and post-roll ads more often than any other display ad format. The Yah...

New York-based startup LongTail Video plans to put more pressure on traditional online video distribution platforms like Brightcove and Ooyala with th...

SupersonicAds, a startup founded by former executives of social video site Metacafe in 2010, has landed $4.2 million in financing in its first institu...

Live Gamer, an online marketplace for players to trade and buy video game virtual goods, is acquiring video game ad network GamerDNA and engagement ad...

Hi everyone, hope your summer is going well. I know, it’s a non-standard way to start an article talking about statistics, but I wanted to get o...

Hi everyone, hope your summer is going well. I know, it’s a non-standard way to start an article talking about statistics, but I wanted to get o...

Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last...

TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video’s Great CTR Debate which talks about varyin...

TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video’s Great CTR Debate which talks about varyin...

Linear TV makes up the bulk of video ad dollars today, with about $160 billion worldwide being spent on broadcast advertising, compared to just $5.4 b...

Howdini, one of the biggest "how to" video players, is serving 70 million monthly views, says Alison Provost, CEO and founder of parent company TouchS...

Howdini, one of the biggest "how to" video players, has served some 70 million video views for cake recipies for Betty Crocker, says Alison Provost, C...

Apes with assault rifles are just a bad idea: That’s the lesson 20th Century Fox wanted to convey with a viral video it published on YouTube last we...

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they’re...

If this was a reality show, you’d definitely watch: Hundreds of competitors, fighting for $100 million in prize money, and a chance at worldwide...

I've recently been participating in a number of thought-provoking conversations on the future of digital video advertising. It's certainly a hot topic...

I've recently been participating in a number of thought-provoking conversations on the future of digital video advertising. It's certainly a hot topic...

adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing ...

TubeMogul is a video advertising platform, which helps brands and companies leverage the power of video ads in a variety of formats across the web. An...

In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying ...

So the holiday weekend is over, we’re all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into...

I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and p...

While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place in...

Taken from Digiday Daily…. It was a triumphant — yet somehow bittersweet — night for both winners and finalists in the inaugural Dig...

Starting the week off with a huge bang, Tremor Media is buying competitor ScanScout, continuing the much anticipated consolidation in online video ad ...

This is a column that I wrote for Digiday Daily, published today. As an avid online video watcher, pre-roll evangelist, and all around opinionated cur...

Tapping Into Video SEO: A Choose-Your-Own-Adventure Story By Yaniv Axen, Co-founder and CTO of SundaySky Remember those old choose-your-own-adventure ...

Some say the dynamics of video mean that it won't follow display advertising down the programmatic buying route. SpotXchange's Mike Shehan thinks they...

The online video advertising landscape lacks the accountability and transparency that major brands need to justify their investments....

The online video advertising landscape lacks the accountability and transparency that major brands need to justify their investments....