Industry BLOGS

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've got this cool new feature to increase transparency and help brand advertisers get a better grip on their ad spends. SpotXchange To Help Fight Video Ad Fraud I'm sure some of you are saying "Yeah, so what?" The thing... (original article)