Industry BLOGS
Survey says: Hollywood could make more money without windows
NewTeeVeePosted On Feb 03, 2012
Surveys conducted and sponsored by research firm BTIG suggest that movie viewers might actually spend more money on films, if they were available online or on cable video-on-demand services at the same time as they are available in theaters. The post from BTIG’s Richard Greenfield (free registration required to view) details three different surveys conducted over the last few weeks, which asked respondents to forecast their theatrical and home entertainment spending if windows were to coll... (original article)