Industry NEWS

Microsoft goes on the attack against Google Apps (video)

Microsoft has gone after Google before in ads attacking its search and Gmail products, but today the big M has launched a new off-kilter advertisement showing off Google Apps’ biggest weaknesses. The video, titled “Googlighting,” portrays the Google Apps productivity suite in human form as “Googen Apperson,” a slimy salesman who shows up an hour late to his appointment. Apperson has 12 years of advertising experience, but is meeting with an executive to sell her co... (original article)